kohinga toi whaiaro
my work
Embrace the Machine
Embrace the Machine is a collection of design led experiments of what artificial intelligence enhanced design could look like. Exploring the fundamentals of editorial design, Embrace the Machine aims to encourage designers to reflect on the role this technology could play in their own practice.
Embrace the Machine was selected as a finalist in Toi Manahau The Designers Institute Best Awards in 2024 and also featured at He Kanohi Kitea Exposure Exhibition 2023
Beauty Refinery
The Beauty refinery Auckland is a well established and leading beauty salon located on Queen Street Auckland with more than 20 years of history under it’s belt. When Ella contacted me asking about a brand refresh and new website, I was more then happy to help.
Wellington Our Way
A Social campaign connecting Pōneke residents with their city. Studies have shown a direct correlation between a sense of belonging and mental and physical wellbeing. Wellington Our Way aims to harness this connection, in order to improve the wellbeing of Wellingtonians
Paperstock
Paper stock is a design conference that explores the role of paper in design craft. The visual language throughout is comprised of a simple bold graphic and striking colours, paired with a variety of paper stocks showcasing the tactility and how paper can enhance design.
Twenty Typefaces
Twenty Typefaces that changed the world is a reworking of John L. Williams's “Fifty Typefaces that Changed the World. This editorial project required me to curate a book featuring 19 of the original Typefaces, as well as selecting an additional 20th typeface released in the last decade and designing a collectable specimen for it.