beauty refinery

The Beauty Refinery Auckland is a well established and leading beauty salon located on Queen Street Auckland with more than 20 years of history under it’s belt. When Ella contacted me asking about a brand refresh and new website, I was more then happy to help.

What resulted is a sleek, well refined and elegant logo type and accompany brand suite, and a refreshed and easy to use website that will set the team up for success for the next 20 years. 

This project was co designed with Ella involved in every step of the process. We conducted market research to see what the other salons in Auckland we doing, then crafted a typographic brand mark that felt well refined, sleek and classy, and would reflect what Beauty Refinery stood for.