wellington our way

Wellington our Way is a social campaign that aims to connect people with Pōneke. Research shows that there is a direct correlation between a sense of belonging and pride with overall life satisfaction, mental and physical well-being and life longevity. (Michalski et al. 2020)

This Group project, which saw me take on the role of Creative Director, resulted in a slick, two-pronged outcome, alongside a thorough proposal document and presentation.

This hypothetical campaign employed clever copywriting, alongside complementary imagery which all falls within the familiar visual system already in place in Wellington.

The proposal document can be viewed in its entirety here.